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The Most Interesting Man in the World was an advertising campaign for Dos Equis beer. The ads featured a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme. The campaign was ended in 2018.
Goldsmith played the Most Interesting Man in the World from 2006 to 2016
The advertisements first began appearing in the United States in 2006, with The Most Interesting Man in the World portrayed by American actor Jonathan Goldsmith,and Frontline narrator Will Lyman providing voiceovers. They were produced by the marketing firm Euro RSCG (now Havas Worldwide) for Cuauhtémoc Moctezuma Brewery.
Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line "...and that's how I arm wrestled Fidel Castro" and asked to improvise. Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. The character was inspired by his deceased sailing partner and friend Fernando Lamas.
In March 2016, Dos Equis announced Goldsmith's retirement from the role, with a commercial sending him on a one-way journey to Mars amid much acclaim, and the narration: "His only regret is not knowing what regret feels like". In September, they introduced French actor Augustin Legrand as Goldsmith's replacement.
The campaign was ended in 2018, and replaced with a new campaign called "Keep It Interesante".
The Most Interesting Man in the World has become an Internet meme, with a picture of The Most Interesting Man accompanying the phrasal template "I don't always but when I do, I
On the September 22, 2012 airing of Saturday Night Live, guest host Joseph Gordon-Levitt played the unimpressive son of The Most Interesting Man in the World in a pair of sketches, with Jason Sudeikis appearing as his father in the second.
Goldsmith briefly reprised his role as The Most Interesting Man in the World during an advertisement for Stella Artois. The commercial was first aired on February 4, 2019 during Super Bowl LIII.
Goldsmith also reprised the character in a series of commercials for Astral Tequila in 2019. In these commercials, Goldsmith’s character is informed by his young assistant that he has won some sort of argument or competition. Goldsmith’s character is usually interrupted while finishing some incredible task in his office. Upon hearing the good news, Goldsmith’s character then drops what he is doing, saying “this calls for Tequila”. His young assistant adds “the best tequila”. Goldsmith’s character then sets down the bottle of tequila and looks at the camera, saying “Astral… tequila,” elongating the word “tequila”.
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