Vwegba Blogging World

Videos are at the forefront of easily consumed — and shared — media. Video can be used for a variety of messaging, from advertising and branding to outreach and communication, and new technology is adding more features to video messaging than ever before. While video has a variety of applications, what works for one industry or brand may very well not work for another. It takes a discerning eye to know the best way to use video to your business’ advantage. We asked members of  Forbes Technology Council  for tips on ways to leverage video technology and what you’ll need to be successful. 1. Send Custom Videos Customized videos stand out. Instead of sending customers a boring email newsletter, send a bespoke video that includes their business logo and details. These customized videos are major attention grabbers and are still novel enough that even distracted users take note. Companies like  Impossible Software  or  Sezion  provide inexpensive APIs for video generation to use in marketin