15 Ways To Leverage Video Technology To Build Your Business

Videos are at the forefront of easily consumed — and shared — media. Video can be used for a variety of messaging, from advertising and branding to outreach and communication, and new technology is adding more features to video messaging than ever before.

While video has a variety of applications, what works for one industry or brand may very well not work for another. It takes a discerning eye to know the best way to use video to your business’ advantage. We asked members of Forbes Technology Council for tips on ways to leverage video technology and what you’ll need to be successful.

1. Send Custom Videos

Customized videos stand out. Instead of sending customers a boring email newsletter, send a bespoke video that includes their business logo and details. These customized videos are major attention grabbers and are still novel enough that even distracted users take note. Companies like Impossible Software or Sezion provide inexpensive APIs for video generation to use in marketing and outreach

2. Demonstrate Your Product

“Show, don’t tell” is a common mantra in movie making, but the same applies to product demos. A thousand words explaining how your product works is good, but a five-minute demo of it that people can watch will connect with a broader audience much faster. Even better than product trials, you can showcase the most amazing parts of the experience right away and tempt customers to try or buy

3. Showcase Your Customers Succeeding With Your Product

There is no more personal and engaging way to share the success your customers and partners have with your products than through video testimonials. We generate brief video case studies as often as possible, then leverage them broadly via social media as well as on our website. The videos get very active social engagement and have proven to be a compelling tool to activate new prospects

4. Optimize For Video Search

The world loves video content. Viewers can’t get enough of it, and its watch rate is snowballing. As a result, Google has started placing new carousel-formatted video boxes into its desktop search results. Depending on the vertical, search marketers should consider adding more video content, with appropriate markups to stay relevant and keep up with the ever-changing search landscape. - Abishek Surana Rajendra, Course Hero

5. Livestream New Product Features

Every time a new software, platform or feature is released, new questions and issues arise. Livestreaming is a great solution for companies that want to provide good customer support without spending a fortune on equipment, save some time building the knowledge bases, or just be on trend. No matter how you use it, livestreaming can be engaging and help build a brand connection. - Daria Leshchenko, SupportYourApp Inc.

6. Offer Video Tutorials And Troubleshooting

Most of the time, people use your product unassisted, so when they get stuck, it will often be an annoying struggle to read through a step-by-step guide, searching for the words that are written somewhere in your interface. Anyone who has helped their parents install something over the phone knows this pain. In-context videos, put directly in your product, are a great way around this pain. - David Isaac Murray, Doctor.com

7. Use It To Tell Your Company’s Story

I use video daily on social media and with my team on Slack to share what I’m doing and get those team members I am with more attention from the home office. It’s also good for sharing outwardly with customers and prospects so they see our culture and what we do to build something for them. - Jon Bradshaw, Calendar

8. Switch To Video Conferencing

Getting in face time through video conferencing with clients, other branches of your office or remote workers exponentially invests more into building those relationships than any amount of emails can do. This doesn’t require sophisticated software. Set up video conferences regularly, and over time you will build a solid foundation that will reap loyalty, clear communication and profitable business. - Arnie Gordon, Arlyn Scales

9. Find Good Storage And Software

Video data and analytics can be used for various business purposes. The main difficulty, though, is that video data is expensive to store. Video analytics is also hard because it either requires too much manual work or super powerful servers to analyze the video data and look for patterns. So, in order to leverage them, look for good storage for video data and good software to analyze it. - Ivailо Nikolov, SiteGround

10. Don’t Forget The Small Talk

Replacing face-to-face meetings with video conferences avoids the pain of commuting and business travel. However, what can get lost is the time between meetings to socialize with collaborators. When making heavy use of video conferencing, be sure to let your guard down and engage in small talk to establish relationships and keep them strong! - Steve Pao, Hillwork, LLC

11. Create Compelling Ads

We’ve seen video ads outperform text and image-based ads. The tools to create video ads are getting better and easier to use as well. You no longer need a big production budget to create compelling ads with motion. Tools exist to easily create videos for your ads to display on ad networks from Google to Facebook. - Matthew Kolb, AllHighSchools.com

12. Embed Videos On Your Blogs

When you see two-digit and three-digit views for most videos published on corporate YouTube channels, you know a ton of money has gone down the drain. Here is a simple tip to escape from this. Create one-minute videos and embed them in some of your high-performing blogs. This gives a double benefit: Blog engagement increases, and your YouTube channel doesn’t look like a ghost town. - Suresh Sambandam, KiSSFLOW

13. Keep It Short And Punch It Early

When adding videos to any content the key is to make it short — under 30 seconds — and make the most impactful statement within the first five seconds. While not many users would intentionally click on a video when scrolling through the content, lots of media platforms allow autoplay, so there are a very few precious seconds when a video can grab someone’s attention and the person will actually see it. - Jake Diner, Elafris Inc, AI for Insurance

14. Don’t Be Afraid To Be Yourself

A Hubspot survey found that 54% of consumers want to see more video from brands they support, yet most leaders and businesses are afraid of the time commitment and resources required to produce video content. The key is to get your message out there with an authentic voice and a value-add mindset for your audience. And don’t be too self-critical — what you may think is bad may actually be really powerful for others. - Marc Fischer, Dogtown Media LLC

15. Plan For Viewing On Multiple Devices

Video technologies have been established as a mainstream business practice in both the B2B and the B2C markets. Delivering video streaming that considers all quality levels and resolutions needed for today’s most popular devices is fundamentally important both to improve user experience and fully reach your audiences. -

Comments

How To Fix A Broken Relationship

Hurt is inevitable in significant relationships. Yet pain and strife do not have to mean a relationship is going to end. Many couples find that working through trouble actually makes their relationship even stronger. What they realize is that all relationship require work, love, and patience to succeed, and this is especially true when trying to mend a broken relationship. 1. Determine if the other person wants to fix the relationship. There is no sense in trying to fix something if you are the only one willing to do the work. If your partner is unapologetic for mistakes, dismissive of your desire to talk, or continues hurtful behavior, it might be time to move on. It takes two people to mend a broken relationship. If you are the only one trying to save things then you will never succeed. 2. Determine why the relationship is in trouble. All relationships go through rough patches at one point or another. As the novelty of your first few months together wears off, problem...

How Tim Allen Went From Cocaine-Trafficking Criminal To ‘Home Improvement’ Star

How Tim Allen Went From Cocaine-Trafficking Criminal To ‘Home Improvement’ Star After being caught with more than half a kilo of cocaine, Tim Allen faced life imprisonment in 1978. So he decided to make a deal — which eventually led to fame and fortune. See the photos and learn how Tim Allen went from a cocaine cowboy to ‘Home Improvement’ star by clicking the link in our bio. Tim Allen is undoubtedly most famous for his role as Tim Taylor, the family man on ABC’s Home Improvement which catapulted the stand-up comedian into a new stratum of fame. Premiering in 1991, the hit sitcom aired on televisions across America for eight seasons with a total of 204 episodes. While the character Allen played is recognizable, and the actor’s subsequent Hollywood films in the 1990s were successful, few people know he used to be a drug dealer. The family-friendly comic actor you know and love spent two years and four months in a federal prison for drug trafficking. Of course, that deal was only feasib...

Two fall to their deaths down an elevator shaft during robbery

Two fall to their deaths down an elevator shaft during robbery The bodies of two would-be thieves named Robert Green and Jacob Jagendorf after a failed robbery attempt that ended when they accidentally fell down the building's elevator shaft in New York in 1915.⁠ ⁠For more photos of crime scenes of yesteryear reimagined in color, follow the link in our bio.⁠ ⁠ There are robberies, robberies gone wrong, and robberies gone horribly wrong. In the latter category was this effort by Robert Green and Jacob Jagendorf. Green was a night watchman (some accounts say elevator operator) at a New York City shirt factory, and apparently conceived a way to use his access to pull off a theft of expensive silk fabric. Late one night, he and Jagendorf stopped an elevator on the fifth floor of the building, wedged the doors open, and proceeded to load in bolts of the pricy fabric, doing so in the dark to avoid alerting any observers outside the building. At some point the elevator rose to the tenth f...

How Serial Killer Albert Fish’s Letter To The Parents Of One Of His Victims Finally Landed Him In Prison

How Serial Killer Albert Fish’s Letter To The Parents Of One Of His Victims Finally Landed Him In Prison In 1934, Albert Fish wrote a letter to Grace Budd’s mother and described how he'd murdered her before cutting her into pieces and eating her flesh. "Dear Mrs. Budd, On June 3, 1928, I called on you at 406 W. 15 St. and brought you pot cheese and strawberries. We had lunch. Grace sat on my lap and kissed me. I made up my mind to eat her." Grace Budd had been missing for six years when her mother received this disturbing note in the mail. It detailed exactly how her 10-year-old daughter had been abducted, murdered, and then roasted like a turkey. Though the letter was unsigned, investigators were eventually able to trace it back to a gray-haired old man named Albert Fish. While plenty of Americans spent the Roaring Twenties at wild parties, Albert Fish developed a taste for human flesh. Known as the “Brooklyn Vampire,” he lured children into abandoned homes to kill them...

Inside The Puzzling Death Of Alexander The Great And The Disturbing Theories Behind It

Inside The Puzzling Death Of Alexander The Great And The Disturbing Theories Behind It After spending several hours drinking with friends in 323 B.C.E., 32-year-old Alexander the Great suddenly came down with a fever and began complaining of sharp pain in his back. Though he continued to drink wine, he struggled to quench his thirst — and before long, he could not move or speak. In a matter of days, the legendary Macedonian king was dead, much to the dismay of his loyal subjects. And millennia later, we still don't know exactly what caused Alexander the Great's demise. In the years since then, historians have suggested everything from typhoid to alcohol poisoning to assassination. But one new theory may be the most convincing yet — and the most disturbing. Click the link in our profile to read more.⁠ In 323 B.C.E., Alexander the Great died of an unknown illness — and his body showed no signs of decomposition for six days. Alexander the Great’s death in 323 B.C.E. has puzzled hi...

10 BIZARRE UNSOLVED CRIMES FROM AROUND THE WORLD

Most of the crime thrillers of the world are inspired by reality. For crime thriller addicts, it can be interesting to know that many such crimes have been unresolved. These are the crimes where all investigations were futile, and the police could hardly provide an explanation. In this listicle, we’ve detailed 10 such bizarre unsolved crimes from around the world. 1. The Setagaya Family Massacre took place in Tokyo, Japan, where four members were assassinated, and the murderer stayed in the house for several hours, leaving much DNA evidence – yet, the killer remained unidentified. On 31 December 2000, Mikio Miyazawa, along with his wife and two children, were murdered in their Setagaya-based home in western Tokyo. Mikio’s son Rei was strangled in his sleep while the rest of the family members were stabbed to death. What’s shocking is that this murderer remained inside the house for several hours after these assassinations. The murderer used the home computer, pr...

How My Brother Slept With A Ghost

This is the story of my brother who almost slept with a ghost. It was a Christmas period, a day before Christmas (watch night of Christmas).I accompany My brother to delta state polytechnic otefe oghara to pay for his school accommodation. It was getting dark i told him(my brother) that it was not good to spend the night in otefe oghara,but he insisted and told me that he must spend the night with a lady before travelling back home. I left him there and went home. Since it was a Christmas period all the girls were on their best, and they were all preparing for the Christmas celebration. also it was this period that most adult and teenage girls are in need of money.My brother used this means as an advantage so he went out in search of lady to spend the night with. He actually actually met some ladies but they were not is taste. my brother began the search from 7.pm till 11.pm in the night still in search for a lady.the night was cold and everybody were indoors it was to...

Meet Oliver Sipple, the veteran who saved President Ford's life - and was punished for it

Meet Oliver Sipple, the veteran who saved President Ford's life - and was punished for it In 1975, a disabled Vietnam vet named Oliver Sipple saved President Gerald Ford from an assassin. Although Sipple was hailed a hero at first, the tide quickly turned when the media outed him as a gay man. Not only did the exposure of his homosexuality overshadow his heroic act, it also led to his family essentially disowning him. Years later, Sipple's lifeless body was found next to a cheap bottle of bourbon in his apartment. He'd been dead for nearly two weeks before anyone found him. See the photos and discover the tragic story of the man who saved President Ford’s life and was punished for it — by clicking the link in our bio. After disarming an assassin, Oliver Sipple was hailed a hero. But the ensuing media storm outed him as gay and upended his entire life. One morning in September 1975, 33-year-old ex-Marine Oliver Sipple went for a walk around his San Francisco neighborhood. Wi...

A Germany Regiment marching down from their mountain positions surrender to the Americans, Austria, 1945

A Germany Regiment marching down from their mountain positions surrender to the Americans, Austria, 1945 After Germany's surrender in May 1945, millions of German soldiers remained prisoners of war. In France, their internment lasted a particularly long time. But, for some former soldiers, it was a path to rehabilitation. After Germany's surrender in May 1945, millions of German soldiers remained prisoners of war. In France, their internment lasted a particularly long time. But, for some former soldiers, it was a path to rehabilitation. French units lost out to US soldiers in the last meters of the race to reach Adolf Hitler's destroyed Alpine headquarters, the Berghof. But French troops in southern Germany in early May 1945 nonetheless made good progress, capturing one town after the other. After four years of Nazi occupation, France, under General Charles de Gaulle, joined the ultimately victorious Allied powers in 1944. And the country made sure the defeated German natio...

How To Ask For A Date

Asking someone out on a date can be stressful and anxiety-inducing. If you've ever felt overwhelmed or uncertain on how to approach asking someone out, don't worry, you're not alone. The stress of asking someone out combined with fear of rejection prevent many people from taking the first step in a romantic relationship. In America, 64% of people are single. Luckily, there are a couple of simple strategies and techniques that you can use to get a date with someone and overcome the fears that you may have. 1. Make eye contact and smile. Eye contact and smiling are two universal acts of flirting. Looking at someone from across a room lets them know that you notice them. When you smile, you're showing them that you are open to talking to them and that you may be interested in them, or that you like how they look. Don't force a smile or stare at them, however! -You can meet a potential date at school, work, a grocery store, a bar, or in other social situatio...

Vwegba Blogging World

Search This Blog

Search on Wikipedia

SO Sad! Transgender Woman Pleads For Life Before Mob Beat Her To Death. click image to read story

Featured Post

10 Reasons Why Men Should Quit Watching Po*n